Flower Mandala
Social media is such a great and necessary tool these days. Maybe you have a presence online and want to make sure you are getting the most for your efforts, or you are dying to jump in but don’t know how to start – either way I can help you. With 20+ years in marketing and public relations, I will work with you, at your pace, to reach your goals. Would you like to talk or have a question? Email me: judyaultpr@gmail.com
– Judy Ault
So you jumped in the pool with a Facebook page, Linkedin and Twitter accounts, and a bunch of Pinterest boards. Now what, you are wondering, right? Where is everybody?
There is a little more to it than showing up. OK, a lot more. Social media tools are, by nature, social. If you are there to be more than sociable, you need to know how to navigate the waters with intention.
Ask yourself some questions:
What are my goals for being online? For being on specific platforms?
What audiences do I want to reach and what is my message?
What do I have to add to the conversation that makes me stand out?
How much time/money do I have to support my marketing effort?
Having a plan of action that is focused and realistic to your needs and budget is important and the first order of business. The next challenge is create connectivity and flow to all of your web pages for maximum visibility and usability. Then you are ready to build a community with others online, sharing content and expanding your opportunity to build relationships that enhance both credibility and visibility for you and your business.
I love this work. If I can assist you in the planning and building of your communications effort, please let me know. Contact me at judyaultpr@gmail.com and let’s talk.
Making Sense of Content Marketing and the Online Landscape in 2013
Key words, content and web pages all weave together to create your online presence. Some tried and true marketing tools are still of great value as part of the mix. How to weave them together for the maximum benefit is the important question, and you still have to start with a plan – a marketing plan.
Below is a great article about the changing online landscape. It is food for thought as you plan your online moves for 2013:
http://mashable.com/2012/12/06/seo-content-marketing/
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Skills and Services Available
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Judy Ault Public Relations 